shannon mcdougall


Mental training has always been a passion for me.  The effect that the mind had on my performance as an adult entering sport was enormous even when I did not know what mental training was.  I want to provide for athletes particularly at the entry and intermediate levels, a tool that they can use immediately on the field or in the gym or pool that is easy to use and makes sense.  Simple skills that you can access at any time during competition, training and even in your day to day activities.  That is the beauty of mental training.  It can be used for more than just sport.

As a coach for over 20 years, I have seen first hand how the psychology of sport can have negative and positive effects regardless of the level of competition.  What I can tell you from experience is, the best time to learn mental training skills is …. any time.  As a new athlete or a seasoned veteran you can benefit from learning mental training skills.

My Philosophy

The community, or rep coach, is one who will spend anywhere from 20 minutes to 5 hours and more a week on preparations and plans to improve their team.  And that is not including the time actually spent with the team.  It is the community coaches who begin with the minor players who sometimes eventually end up being the rep players.  Elite (national, college, provincial, national) athletes all came from somewhere and this is the place.  I feel it is critical that all coaches receive the same level of access to knowledge as rep and high performance coaches.

The most important things that I stood by as a coach and will always stand by are the following:

  • ethics are the most important
  • ego that is self centred does not belong in sport
  • no one deserves to be treated less than any one else
  • everyone can improve if they want to
  • self direction is the best assistant coach
  • sports science will always rule
  • no one person is better than the team

My active coaching philosophy will also always be the same:

  • athlete centred
  • learn together
  • always be a student of the game
  • we are all there for the same reason – to achieve success

My Experience

I began coaching with an adult recreation team and quickly moved into coaching rep softball.  I coached various levels at all ages from U8 to U18 and assisted coaching as a mental trainer at the Western Canada Games where we won a gold medal. One thing that any parent or coach will always say is that even if my teams were not always the most successful, they always improved and most all players returned the next season.  And that was due to the implementation of mental training and having a plan.  A solid yearly training plan that allowed me to work methodically through my seasons and ending with the best performance they were capable of at the time.

My Education

advanced coaching diploma douglas Planning Specialist

Advanced Coaching Diploma
National Coaching Institute

Studies Include:

  • Energy Systems
  • Sports Psychology for Athletes
  • Sports Psychology for Coaches
  • Periodization
  • Environmental Considerations
  • Strength and Conditioning
  • Sports Nutrition
  • Leadership
  • Long Term Athlete Development

Certificate of Academic
Studies (Sports Sciences)

Studies Include:

  • Coaching Effectiveness
  • Biodynamics of physical activity
  • Anatomy and Physiology
  • Sport and Exercise Psychology
  • Individual Sport and Dance Performance
  • Basic Coaching Foundations
  • Basic Coaching Principles
  • Advanced Coaching Foundations
  • Seasonal Coaching Principles
  • Coaching for Optimal Performance
  • Team Sport Analysis
  • Physical Growth & Motor Development
  • Motor Skill Acquisition
  • Topics in Human Nutrition
  • Introduction to Psychology


Planning Specialist (P-PS)

Studies Include:

  • Short-term and long-term planning
  • Peaking and regeneration.
  • Microcycles, macrocycles & planning design
  • Altering energy systems
  • Training phase programming
  • Quantifying/optimizing training response.
  • Interrelating all aspects of training
  • Breaking down  physiological requirements
  • Creating appropriate training methods
  • Maximizeing adaptation
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junior athlete specialist personal training specialist strength and conditioning expert

Junior Athlete
Training Specialist (P-JATS)

Studies Include:

  • Long-term athletic development program.
  • Training principles specific to development
  • the specifics for training motor skills
  • The specific of training flexibility
  • The specifics of training speed
  • The specifics of training strength
  • The specifics of training power
  • The specifics of training endurance
  • Planning to prevent stress and burnout.

Personal Training
Specialist (P-PTS)

Studies Include:

  • Expertise in short-term fitness planning
  • Expertise in long-term fitness planning
  • Defining a structured plan of action
  • Achieving the specific goals of any client.


Strength and Conditioning
Expert (P-SCE)

Studies Include:

  • Formulate and  training plan
  • Neuromuscular system adaptation
  • Plan in accordance with comp. schedule.
  • Train the dominant abilities
  • Train to achieve peak performance
  • Create sport specific physiological adaptation
  • Plan a specific plyometric training program
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Canadian National Coaching Certification Program – Certified Educator

Facilitator (Instructor) Via Sport (Coaching Association of Canada):

  • Theory Level 1 CBET
    • Planning a Practice
    • Basic Nutrition
    • Making Ethical Decisions
  • Theory Level 2 CBET B
    • Teaching and Learning
    • Planning a sport Program
    • Basic mental skills
  • Fundamental Movement Skills

Facilitator (Instructor) Softball Canada:

  • Ongoing Participation
  • Role of the Coach
  • Clinic 1
  • Clinic 2